JUSTIN
CHANG

The Foundation: Business Design & The Entrepreneurial Spark

My journey began in Gothenburg, but my mindset was forged in Barcelona. After six years in banking and insurance, I moved to Spain to pursue a BA in Business Design. I didn’t just want to study business; I wanted to redesign how it functions.

In 2018, I launched Studios CJ, my brand strategy consultancy. This was my “Venture Lab,” where I learned to translate complex ideas into market-ready identities for giants like Orange and cultural icons like the Sónar Festival.

The Startup Catalyst: Tipser & Billender

Before I scaled the world’s largest tech platforms, I helped build the future of Nordic commerce.

Billender: In the fintech trenches, I refined their value proposition and architected user acquisition strategies that put them on the map.

Tipser (Acquired by Bolt): I acted as a growth catalyst for this revolutionary digital commerce platform. My work helped unlock the scale that eventually led to its acquisition by the US giant Bolt in 2021.

The Powerhouse Years: Scaling the Giants

I thrive in complex stakeholder landscapes, using MEDDPIC and AI-powered prospecting:

  • Salesforce | Core Account Executive (Sweden): Currently driving the full sales cycle for SMB Sweden, built a €700k+ pipeline and consistently pacing toward 200% of quota through strategic multithreading.
  • LinkedIn | New Acquisitions Nordics: Achieved 147% of quota in my first quarter. I built a €1.2M pipeline from scratch and secured strategic 50-seat rollouts for LinkedIn Sales Solutions.
  • Google (TP) | Senior Sales Manager: Led a team of 14 strategists and managed a $15 million+ quarterly budget. I achieved a 38% QoQ improvement in team quota attainment and maintained a near-perfect CSAT of 6.5/7.

My Philosophy

I am a Sales & Marketing Leader who prioritizes High EQ and Thought Leadership. I believe in:

  • Radical Accountability: Taking full responsibility for failures while amplifying the success of my team.
  • The “Hunter” Mindset: A relentless drive to prospect, multithread, and win in the competitive Nordic market.
  • Design-Led Sales: Using Design Thinking to solve customer pain points rather than just selling a product.

Off-Screen: Nature & Strategy

When the three screens go dark, I’m usually:

  • Refining my focus: Hiking or meditating in nature to stay sharp.
  • Analysing the game: A lifelong Arsenal fan, I appreciate strategy even on the pitch.
  • On the move: Exploring the world with my French Bulldog, Balo.

Key Takeaways:

  • The Strategist: Expert in MEDDPIC, Sandler, and Al-Powered Prospecting with focus on design strategy.
  • The Thought Leader: Cross-functional collaborator who managed 14+ headcounts and $60M+ annual budgets with a focus on product adoption (76%).
  • The Closer: Consistently exceeding quotas (up to 147%) across the most competitive SaaS landscapes in the world.
  • The Polyglot: Native in Swedish and English and hands-on execution, with experience in paid media.

PROFESSIONAL EXPERIENCES

10 – 25
04 – 26 Salesforce – Dublin (On Site)

Core Account Executive SMB – Sweden (SaaS)

As a Senior Core AE, I act as the “Executive Producer” of the sales cycle, orchestrating a high-sync symphony of internal specialists and external partners to navigate complex SaaS landscapes. By strategically aligning technical resources and partner ecosystems, I ensure long-term predictable revenue and the protection of Net New Annual Order Value (NNAOV).

Key Achievement: The 300% Surge (March 2026)

Elite Performance: Shattered targets in March 2026 by achieving over 300% of monthly quota.
Revenue Impact: Closed Won €157K in Annual Contract Value (ACV) within a single month.
Strategic Closing: Mastered a balanced “Mega-Deal” strategy by closing one high-impact enterprise-level contract alongside three high-velocity run-rate deals (below 10K).
Pipeline Velocity: Leveraged advanced multithreading to build a €700k+ pipeline within my first two quarters.

01 – 25
09 – 25 LinkedIn – Dublin (Hybrid)

Account Executive New Acquisitions – Sales Solutions (SaaS)

As a high-impact hunter within the LinkedIn Sales Solutions division, I commanded the full sales cycle for the Nordic region, transforming Sales Navigator into a mission-critical growth engine for new acquisitions. I acted as a strategic orchestrator, unifying cross-functional experts including SDRs, Solution Engineers, Marketing, Onboarding and Talent Solutions to deliver bespoke, value-driven architectures that aligned with C-level business objectives:

  • 147% of quota achieved first quarter
  • Closed and won five strategic pilot deals with ACV €150K
  • Part of LinkedIns global ERG – Asian Alliance
  • Selected to represent the Nordics team in LinkedIn Sales Solutions collaboration team

03 – 21

12- 24

Teleperformance, A Official Google Vendor Partner – Barcelona (Hybrid)

Senior Team Manager, Google Ads (PAID MEDIA)

I led a high-performance organisation of 14 Google Ads Strategists, serving as a strategic partner to the most influential agencies and SMBs across Sweden, Denmark, Norway, and Finland. By fostering a results-oriented culture rooted in psychological safety, I transformed a massive $60M+ annual budget into a powerful engine for regional growth.

  • Elite Quota Attainment: Coached my team to a 138% Quarter-over-Quarter (QoQ) improvement in quota attainment through hands-on leadership and strategic development.
  • Regional Revenue Growth: Consistently expanded Google’s Nordic footprint, delivering a 2.5% QoQ revenue increase every quarter since 2021.
  • Product Innovation: Developed and deployed a scaled framework for premier partners that boosted product adoption to from 15% to 76%.
  • Strategic Market Expansion: Successfully navigated complex partner landscapes to transition key SMB accounts into Large Customer Accounts (GCS), securing long-term premier partnerships.
  • Operational Excellence: Recognized for exceptional strategic planning and team development, maintaining a deep technical understanding of the Nordic market to maximize campaign effectiveness..

11 – 22

11 – 23

Shaper – Barcelona (Remote)

Co-Founder – Chief Growth Officer (EduTech)

Part of the founding team where my responsibilities included to build strategies so that the startup could react and adapt to the changing business landscape that included but not limited to:

  • Co-Founded Shaper: an innovative EdTech platform, demonstrating entrepreneurial spirit and commitment to the education sector.
  • Led Marketing efforts as CGO: Spearheaded brand building, user acquisition, and overall marketing strategy, driving growth in the platforms user base.
  • Developed a data-driven GTM: Scaling approach utilising OKRs to define measurable goals and a lean, agile framework for efficient execution
  • Secured funding: Successfully pitched Shaper to venture capitalists (US/PT/SP), highlighting the platforms value proposition and market potential.

06 – 19

03 – 21

Billender – Stockholm (Remote)

Executive Team – Chief Growth Officer (FinTech)

Part of the executive and founding team, acting as the CGO for Swedish Fintech Startup Billender.
I was leading a team of five marketing professionals across a variety of disciplines including, branding, content, social and paid marketing.

  • Transformed Brand & Value Proposition: Defined and refined the companies value proposition, ensuring clear market differentiation within the Swedish fintech landscape.
  • Market Leadership & Execution: I Spearheaded the development and execution of comprehensive marketing strategies, overseeing development teams and ensuring successful campaign implementation.
  • Data-Driven Growth: Led the generation of over 20,000 qualified leads through targeted marketing campaigns (Paid and Direct), resulting in a significant revenue boost of over 2.5 million SEK for the startup.
  • Proven ROI Model: My strategies delivered a positive return on investment (ROI 9x), demonstrating success in customer acquisition cost management (CAC – 45%) and maximising lifetime value (LTV 4:1) for Billender.

10 – 20

03 – 21

Teleperformance, A Official Google Vendor Partner – Barcelona (Hybrid)

Strategic Partner Manager (PAID MEDIA)

I oversaw a portfolio of strategic partners, including publishers, key agencies, and high-value advertiser accounts to drive growth and revenue for Google ads.
I developed and executed comprehensive partnership strategies to align partner goals with Google’s objectives. Through customised Google ads campaigns to achieve client-specific goals.

  • Increased a B2C clients website traffic with valid local traffic, over 200% in 3 months.
  • Decreased a B2B client CPA with over 60% in 3 months.
  • Increased conversion rate with over 50% for a D2C client in 3 months.
  • Managed to achieve x5 ROI for a B2B client during 6 months.
  • Top performance for strategic partner mangers in Q4-2020.

09 – 19

10 – 20

Teleperformance, A Official Google Vendor Partner – Barcelona (Hybrid)

Growth Strategist (PAID MEDIA)

Managed a portfolio of mid-size advertiser accounts (160/quarter) providing Google Ads support and training.
I developed and implemented targeted Google Ads campaigns to meet client marketing objectives. I conducted market research and analysis with resources from Google to identify new opportunities and develop effective strategies.
My role was performance based in which one of my OKRs was to pitch Google’s best practices to advertisers.

  • Managed and scaled Google Ads accounts for a diverse range of clients, achieving an QoQ average of (+ 40% Conversion Rate), (+ 320% Costs), (+ 7,5x ROAS).
  • Top Performance in the whole EMEA in Q2-2020.
  • Improved client satisfaction through an average of 6.5 out of 7.

06 – 12

06 – 16

SBAB – Gothenburg (On Site)

Group Sales Manager (BANK)

Lead business development and promotional activities in the west region of Sweden.
Coached and developed a team of 8 banking executives to build strategy in customer relations, sales and enhance the bank’s brand presence in the community.
Overseeing the day-to-day performance and ensured that the department reached quarterly goals and adhered to approved budgets.

  • Increased group sales by 142% between 2013-2015.
  • Grew a specific product line revenue by 250% through targeted sales promotions internally and externally.
  • Increased new customer acquisitions in Q2, 2015 by 75% through effective lead generation strategies.

08 – 10

06 – 12

IF Insurance – Gothenburg (On Site)

Key Account Manager (INSURANCE)

Managed and developed a portfolio of clients by acting as a trusted advisor providing insights and guidance on insurance solutions tailored to their specific requirements.
Proactively identified and anticipated the evolving needs of key clients, ensuring their insurance coverage remains relevant and effective.
Analysed client data and insurance requirements to develop customised insurance packages that align with their risk profile and business objectives.
Monitored and tracked key performance indicators to measure the success of insurance solutions for the key clients.

  • Awarded “Seller of the month”, 3 times.
  • Revenue growth: Exceeded monthly sales quota by average of 120%.
  • Developed a deep understanding of Insurance products and policies for both Private and Enterprises.

EDUCATION

10 – 16

06 – 19

IED / University of Westminster – Barcelona/London

(BA) Business Design

  • Business Fundamentals: Courses in accounting, law, marketing, finance, and business strategy that provided a solid understanding of how businesses operate and the factors that drive success.
  • Design Thinking: Learned the core principles of design thinking, a human-centered approach to problem-solving that emphasises empathy, creativity, and iteration.
  • User Experience (UX) Design: Courses that covered user research, user interface (UI) design, usability testing, and information architecture, equipping skills to design products and services that are user-friendly and meet user needs.
  • Communication and Cross- Collaboration: Practical skills to learn and use effective communication and cross-collaboration. I worked with diverse teams (engineers, marketers, product managers) and stakeholders.
  • Software Skills: Programs included courses on design software (Adobe Creative Suite), prototyping tools, and data analysis tools.
  • Year 2 – Startup Innovation lab to propose a new approach on how Orange (FR) could launch their new banking branch in the region of Africa.
  • Year 3 – Startup Innovation lab to propose a new approach on how local music festival Cruilla could achieve sustainable growth.

06 – 10

08 – 07

Hvitfedtska High School – Gothenburg

International Business

  • Global Trade
  • International Marketing
  • Global Finance
  • International Law and Ethics
  • Global Supply chain management

Justin Chang

Contact@justinchang.co

(+353) 87 004 0778
Dublin, Ireland