JUSTIN
CHANG

Born and raised in Gothenburg, Sweden, Justin Chang’s career path is a testament to his passion for growth and innovation. After six years in the world of insurance and banking, he made a bold move to Barcelona to pursue a Bachelor’s degree in Business Design. This experience proved transformative, fostering a holistic perspective and a commitment to “seeing the bigger picture.” Justin excels in driving growth and profitability through strategic business development, cross-collaboration, and masterful execution of vision.

His entrepreneurial spirit was ignited during his second year of university (2018) when he launched his own brand strategy consultancy called Studios CJ. Inspired by projects completed for the French telecom giant Orange who needed ideas for penetrating the African banking landscape and Barcelona based music festival Sónar and Cruilla, Justin embarked on a path of helping businesses unlock their full potential.

Justin’s client list includes both global and local brands. Notably, he spent 9 months consulting for Tipser, a Swedish revolutionary digital commerce platform that unlocked phenomenal growth for both publishers and retailers at scale. Their success story culminated in a successful acquisition by the US giant Bolt for an undisclosed sum (2021). Another major achievement was his work with Billender, a Swedish fintech startup, where Justin helped refine their value proposition, drive user acquisition and brand awareness.

Since 2019, Justin has continuously honed his skillset. He gained valuable hands-on experience in paid media by working with Teleperformance, an official Google Partner. His demonstrably strong performance led to a promotion within 1.5 years, placing him in the role of Team Manager for Google Ads, steering the wheel for the Nordic region, with a particular focus on Sweden.

Everyday, Justin tries to learn something new to find his inner Ikigai.
He needs to recharge every now and then. When he is not working in front of three screens and two note books, he prefers to spend time cheering on his football team Arsenal, reading books and be in the nature, hiking to reflect, meditate and to spend time with his beloved french bulldog, Balo.
(Image to the right)

Key Takeaways:

  • Business Design background with a strong focus on innovation, growth and profitability.
  • Proven track record in sales, brand strategy, and driving measurable results.
  • Entrepreneurial spirit and experience launching and running a brand consultancy.
  • Extensive experience working with global and local brands across various industries.
  • Demonstrated success in scaling businesses through effective marketing and sales strategies.
  • Adept at both strategic vision and hands-on execution, with experience in paid media.

Justin is a person who loves to bring ideas into action, give compliments, want others to succeed and take responsibility for failures. His unique blend of experience and expertise makes him a valuable asset for any organisation seeking to achieve sustainable growth and success.

PROFESSIONAL EXPERIENCES

03 – 21

Current

Google – Barcelona/Dublin (Hybrid)

Senior Team Manager, Google Ads

Accomplished Senior Team Manager with 3+ years of experience leading and developing high-performing Google Ads teams. Proven track record of exceeding campaign goals and driving significant ROI for SMBs and key Agency partners in the Swedish market. Managing a team of 12 Google Ads Strategists, overseeing a quarterly budget exceeding $15 million USD for the entire Nordic region (Sweden, Denmark, Norway, Finland). Recognised for exceptional leadership, strategic planning, and ability to foster a collaborative, results-oriented environment. Skilled in staying ahead of the latest Google Ads updates and best practices to maximise agency and campaign effectiveness.

  • Increased revenue: Grew revenue for Google´ s Nordic region with a focus on Sweden by 2.5% QoQ since 2021.
  • Budget Management: Optimising account budgets across the Nordic region (Sweden, Denmark, Norway, Finland), exceeding quarterly targets of over $15 million USD.
  • Client Success: Secured and expanded partnerships for multiple number of key clients in Sweden, leading to Google premier partnerships and growing accounts to Large Customer Solutions (LCS) team at Google.
  • Team Leadership & Development: Mentored and empowered a high-performing sales team, resulting in an average of 30% improvement in team quota attainment QoQ.
  • Strategic Initiatives: Spearheaded the launch of a new floor wide event called “The Pitch-Off” in 2021.
    Launched the “leadership 2.0 workshop” in 2023-2024 to equip future and new leaders with guidance, tools and mindset on how to become a great leader.
  • Market Expertise: Developed a deep understanding of the unique needs and challenges of Swedish media agencies and enterprises. Resulting in launching a scaled approach to all small and medium size media agencies in Sweden.

11 – 22

11 – 23

Shaper – Barcelona (Remote)

Co-Founder – Chief Marketing Officer

Part of the founding team where my responsibilities included to build strategies so that the startup could react and adapt to the changing business landscape that included but not limited to:

  • Co-Founded Shaper: an innovative EdTech platform, demonstrating entrepreneurial spirit and commitment to the education sector.
  • Led Marketing efforts as CMO: Spearheaded brand building, user acquisition, and overall marketing strategy, driving growth in the platforms user base.
  • Developed a data-driven GTM: Scaling approach utilising OKRs to define measurable goals and a lean, agile framework for efficient execution
  • Secured funding: Successfully pitched Shaper to venture capitalists (US/PT/SP), highlighting the platforms value proposition and market potential.

06 – 19

03 – 21

Billender – Stockholm (Hybrid/Remote)

Executive Team – Chief Marketing Officer

Part of the executive and founding team, acting as the CMO for Swedish Fintech Startup Billender.
I was leading a team of five marketing professionals across a variety of disciplines including, branding, content, social and paid marketing.

  • Transformed Brand & Value Proposition: Defined and refined the companies value proposition, ensuring clear market differentiation within the Swedish fintech landscape.
  • Market Leadership & Execution: I Spearheaded the development and execution of comprehensive marketing strategies, overseeing development teams and ensuring successful campaign implementation.
  • Data-Driven Growth: Led the generation of over 20,000 qualified leads through targeted marketing campaigns (Paid and Direct), resulting in a significant revenue boost of over 2.5 million SEK for the startup.
  • Proven ROI Model: My strategies delivered a positive return on investment (ROI 9x), demonstrating success in customer acquisition cost management (CAC – 45%) and maximising lifetime value (LTV 4:1) for Billender.

10 – 20

03 – 21

Teleperformance, Official Google Partner – Barcelona (On site/Hybrid)

Strategic Partner Manager

I oversaw a portfolio of strategic partners, including publishers, key agencies, and high-value advertiser accounts to drive growth and revenue for Google ads.
I developed and executed comprehensive partnership strategies to align partner goals with Google’s objectives. Through customised Google ads campaigns to achieve client-specific goals.

  • Increased a B2C clients website traffic with valid local traffic, over 200% in 3 months.
  • Decreased a B2B client CPA with over 60% in 3 months.
  • Increased conversion rate with over 50% for a D2C client in 3 months.
  • Managed to achieve x5 ROI for a B2B client during 6 months.
  • Top performance for strategic partner mangers in Q4-2020.

09 – 19

10 – 20

Teleperformance, Official Google Partner – Barcelona (On Site)

Growth Strategist

Managed a portfolio of mid-size advertiser accounts (160/quarter) providing Google Ads support and training.
I developed and implemented targeted Google Ads campaigns to meet client marketing objectives. I conducted market research and analysis with resources from Google to identify new opportunities and develop effective strategies.
My role was performance based in which one of my OKRs was to pitch Google’s best practices to advertisers.

  • Managed and scaled Google Ads accounts for a diverse range of clients, achieving an QoQ average of (+ 40% Conversion Rate), (+ 320% Costs), (+ 7,5x ROAS).
  • Top Performance in the whole EMEA in Q2-2020.
  • Improved client satisfaction through an average of 6.5 out of 7.

06 – 12

06 – 16

SBAB – Gothenburg (On Site)

Group Sales Manager

Lead business development and promotional activities in the west region of Sweden.
Coached and developed a team of 8 banking executives to build strategy in customer relations, sales and enhance the bank’s brand presence in the community.
Overseeing the day-to-day performance and ensured that the department reached quarterly goals and adhered to approved budgets.

  • Increased group sales by 142% between 2013-2015.
  • Grew a specific product line revenue by 250% through targeted sales promotions internally and externally.
  • Increased new customer acquisitions in Q2, 2015 by 75% through effective lead generation strategies.

08 – 10

06 – 12

IF Insurance – Gothenburg (On Site)

Key Account Manager

Managed and developed a portfolio of clients by acting as a trusted advisor providing insights and guidance on insurance solutions tailored to their specific requirements.
Proactively identified and anticipated the evolving needs of key clients, ensuring their insurance coverage remains relevant and effective.
Analysed client data and insurance requirements to develop customised insurance packages that align with their risk profile and business objectives.
Monitored and tracked key performance indicators to measure the success of insurance solutions for the key clients.

  • Awarded “Seller of the month”, 3 times.
  • Revenue growth: Exceeded monthly sales quota by average of 120%.
  • Developed a deep understanding of Insurance products and policies for both Private and Enterprises.

EDUCATION

10 – 16

06 – 19

IED / University of Westminster – Barcelona/London

(BA) Business Design

  • Business Fundamentals: Courses in accounting, law, marketing, finance, and business strategy that provided a solid understanding of how businesses operate and the factors that drive success.
  • Design Thinking: Learned the core principles of design thinking, a human-centered approach to problem-solving that emphasises empathy, creativity, and iteration.
  • User Experience (UX) Design: Courses that covered user research, user interface (UI) design, usability testing, and information architecture, equipping skills to design products and services that are user-friendly and meet user needs.
  • Communication and Cross- Collaboration: Practical skills to learn and use effective communication and cross-collaboration. I worked with diverse teams (engineers, marketers, product managers) and stakeholders.
  • Software Skills: Programs included courses on design software (Adobe Creative Suite), prototyping tools, and data analysis tools.
  • Year 2 – Startup Innovation lab to propose a new approach on how Orange (FR) could launch their new banking branch in the region of Africa.
  • Year 3 – Startup Innovation lab to propose a new approach on how local music festival Cruilla could achieve sustainable growth.

06 – 10

08 – 07

Hvitfedtska High School – Gothenburg

International Business

  • Global Trade
  • International Marketing
  • Global Finance
  • International Law and Ethics
  • Global Supply chain management

Justin Chang

Contact@justinchang.co

(34) 711-015-97
Barcelona, Spain